Persil, a well-known maker of laundry detergents in the UK, is touting the benefits of unstructured outdoor play in a new national campaign aimed at parents. The company surveyed mothers, a majority of whom agreed that society had lost sight of the importance of play in a child’s learning process.
— from the Children & Nature Network
I love it!!
wow…I love this…and yes, this is so essential for our children…to have the opportunity to BE children. Thanks for sharing this.
This is the best commercial ever. I love this.
I completely agree.
Have you read Last Child in the Woods? or The Power of Play? I was really motivated by both of those.